Feb 1, 2013

Urban Decay - Wizard of OZ


Which witch are YOU? Introducing, the Glinda and Theodora Palettes from Urban Decay inspired by Disney’s Oz The Great and Powerful!! The first time we partnered with Disney, the Alice in Wonderland Palettes sold out within days and some people didn’t even use them so as to preserve their precious packaging. So THIS TIME, we thought it would be genius to feature them inside a Build Your Own Palette! That way, you can keep reusing the package forever by adding and removing whatever shades you want!! Each palette features 8 exclusive eyeshadows, a “get the look” card featuring a look from her character, a travel-size 24/7 Eye Pencil and a full-size Super Saturated Lip Color.


 A screaming deal for just $49 (a SSLC is $19 at retail, so you’re getting all those shadows for just $30!), get them while you can before they’re sold out! Available now on urbandecay.com  in stores February 1, 2013

Urban Decay launches two insanely gorgeous limited-edition palettes that tie in with the live-action film release of Disney’s Oz The Great and Powerful, in theaters March 8, 2013. The film precedes L. Frank Baum’s beloved book “The Wonderful Wizard of Oz” and tells the backstory of the wizard and the witches. Inspired by the movie’s enduring theme of good witch vs. bad witch (and the good witch/bad witch dichotomy in all of us),we created two collectible palettes loaded with beautiful, never-before-seen shades you’ll want to own. The Glinda Palette and The Theodora Palette will enable fans to recreate makeup looks from the film step by step.

We spent HOURS obsessively staring at images from the film (and not just the ones featuring its hot male lead,James Franco) to carefully craft the perfect mix of shades for these palettes. Get Michelle Williams’ ethereal,spellbinding look from Oz The Great and Powerful with The Glinda Palette or copy Mila Kunis’ captivating, edgy onscreen look with The Theodora Palette.

THE SKINNY:
MICHELLE WILLIAMS AS GLINDA
MILA KUNIS AS THEODORA
GLINDA THEODORA
Our Alice in Wonderland Book of Shadows was so huge, it sold out in a matter of hours—and we’re ecstatic to collaborate with Disney again on Oz The Great and Powerful. Directed by Sam Raimi (the man behind the original Spider-Man trilogy), this spring powerhouse is a visual feast, filled with stunning cinematography, richly hued sets and gorgeous costumes. With all of that to inspire us—not to mention the bewitchingly beautifully Michelle Williams and the wickedly cool Mila Kunis—how could we go wrong?

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