NEW SPRING 2013: TECHNICOLOR
Vibrant, bold, and beautiful color embodies the spring 2013 season, adding an eye-catching, monochromatic washof color to any look. This spring, MAKE UP FOR EVER has channeled the 1930s cinematic transition from black and white motion picture to color imagery in its new highly pigmented eye shadow palette, Technicolor.
Dany Sanz, Creator & Artistic Director of MAKE UP FOR EVER, has long been interested in saturated color and creating high pigmentation on images. Sanz created Technicolor using the same technique employed by filmmakers, over-saturating her shadow colors to make them appear more alive.
Comprised of three bright, statement colors and five classic shades, the Technicolor Palette combines the season’s must try hues with wearability for every occasion and wardrobe.
The palette includes Apple Green, Turquoise, Lilac,Black, White, Espresso and Beige, as well as spring’s “it shade”, Yellow. Looks can be created to reflect mood and style, and colors can be layered for high-pigment intensity. The customized compact with mirror also features two round brushes.
Sephora stores and MAKE UP FOR EVER Boutiques