Introducing : L'Oreal La Couleur infallible

The No.1 Eyeshadow in Canada

The Claim: "The future of eye shadow is here! La Couleur Infallible reinvents eye shadow with enhanced color intensity, a new velvety feel"

• 24 hour ling lasting hold
• a waterproof formula that is smudge, rub and blink resistant
• a new patented colour structure which allows pigments to be revealed in their maximum intensity
• a breakthrough formula that creates a hybrid texture that lies between a cream and powder for an unprecedented velvety feel
• ColourReveal Technology to enhance and heighten colour for a dramatic, prismatic
• 11 Gorgeous shades

Overall: 7.5/10

Price: 7/10 - $9-$11 CDN – which is a little more expensive than I would assume for a L’Oreal eye shadow, but considerably very affordable overall. Packaging: 7/10 Weight: 3.5 grams

The Claim: 8/10

PROS: The pigment is amazing, what you see in the the jar is what you will be getting on your eyes, it's not deceiving there. The amount is quite generous, considering how often you wear eye shadow, this product is going to last a while. Let's not forget to mention the texture, it's very smooth and velvety.

CONS: The fact that its not a cream/powder/loose the application can be a little tricky. I tried using it with a real hair brush and synthetic brush and was having difficulties applying it. It tend to fall or flake around the eye area which leaves the makeup looking messy. Then I tried using a eye shadow sponge applicator which is probably the only one I found most successful for a more accurate application. Then I used a real hair brush to blend/soften out the edges to create a more softer effect. It is suggested that you apply it with your fingers for the best application, but not everyone is fond of using their hands on their face as we tend to produce oils. All the colours are very shiny and metallicy, I like more matte colours so hopefully in the near future they will come out with some new colours.

The colours are ( top right - left ) 009 Permanant Kaki, 005 Purple Obsession, 002 Hourglass Beige, 001 Time Resist White, 015 Flashback Silver, 007 Unlimited Sky, 004 Forever Pink, 013 Burning Black, 006 All Night Blue

The eye shadow comes in a jar, somewhat loose / pressed / cream. It has a lid that presses the shadows.

Here is a swatch with flash.

Meet the colours:009 Permanant Kaki, 005 Purple Obsession, 002 Hourglass Beige, 001 Time Resist White, 015 Flashback Silver, 007 Unlimited Sky, 004 Forever Pink, 013 Burning Black, 006 All Night Blue

Below is a picture with flash

After the many attempts running my arm under water and rubbing it like crazy ( no makeup remover or cleanser was used here)

Results, not bad.